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	September 8, 2008 Premium TV Channels Tactics for Competing with VOD Services by Laurence Meyer with Ian Fogg

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Executive Summary

TV-based video on demand (VOD) services are becoming increasingly available. Because the programming of VOD services mainly focuses on cinema, these services compete for audience and wallet share with premium TV channels.

Key Questions

• How are TV-based VOD services developing in Europe, and how receptive are Europeans to this new TV offer?
• To what extent does VOD represent a threat to premium TV channels?
• What tactic should premium TV broadcasters use to secure midterm revenue growth?

This is an excerpt

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