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October 23, 2008 Prescription Drug AdvertisingTrending Users' Awareness of Online Adsby Monique Levy with David Daniels |
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This is an excerpt
Executive Summary
Health Web sites and other online services are counting on strong growth of online prescription drug advertising.
Key Questions
- How has users' awareness of online prescription drug ads changed relative to other channels since 2006?
- Which types of online prescription drug ads do online users notice most?
- How can marketers optimize their online investments?
This is an excerpt
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