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For Customer Experience Professionals

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July 29, 2004

Presidential Candidate Sites Are Hard To Read

Forrester Applies Its Web Site Review Methodology To Bush's And Kerry's Sites

by Bruce D. Temkin

with Paul Sonderegger, Michelle Amato

This is an excerpt

Executive Summary

Forrester evaluated the text legibility of the Bush and Kerry Web sites. Both sites failed our test because of small fonts in major navigation options and poor color contrast in other text elements.

This is an excerpt

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RESEARCH CATEGORIES

Analyst

Bruce D. Temkin

Technology

Customer Experience, Web Site Design

Industry

Government

Geography

Asia Pacific, Europe, North America