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November 14, 2007

Presidential Candidate Sites Fail On Privacy

Forrester Applied A Part Of Its Web Site Review To Six Candidate Sites

by Bruce D. Temkin

with Moira Dorsey, Steven Geller

This is an excerpt

Executive Summary

Presidential candidates use their Web sites to reach out to a wide range of constituents. But how effective are they at building trust during the interactions their supporters have with those sites? To help answer that question, we evaluated the sites of Hillary Clinton, John Edwards, Rudy Giuliani, Barack Obama, Mitt Romney, and Fred Thompson. All of the sites failed our privacy and security criteria. Candidates should make trust a major element of their site design requirements.

This is an excerpt

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