For Customer Experience Professionals

Primary Analyst Photo	Document Information	Rate this Document
	August 28, 2008 Presidential Candidate Sites Fail Usability Forrester Applied Its Web Site Review To Obama And McCain Sites by Bruce D. Temkin with Moira Dorsey, Steven Geller

This is an excerpt

Executive Summary

Forrester evaluated the usability of the Obama and McCain presidential campaign sites using an abridged version of its Web Site Review methodology. The results were not great: Both sites failed a majority of the criteria we evaluated. Interestingly, both sites failed to display their privacy and security policies — a problem with a known solution and one that we highlighted as a result of our reviews of candidates' Web sites late last year. Customer experience professionals responsible for these sites should start fixing this and other problems with known solutions.

TABLE OF CONTENTS

• Presidential Candidates' Sites Fail Forrester's Web Site Review

RECOMMENDATIONS

• Candidates Should Start Fixing Their Sites
• Related Research Documents

This is an excerpt

Buy Risk-Free

Price: US $499

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.