For Content & Collaboration Professionals

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Executive Summary

Nearly half of the leading European and North American press organizations Forrester talked with in Q3 2005 are about to switch to either a commercial Web content management (WCM) solution or a new WCM provider. But selecting from the current commercial off-the-shelf products won't be easy: No single WCM provider clearly stands out in the media space. Further, press organizations lack a solid idea of which candidates they should consider for their next WCM implementation; many are unaware of the capabilities that leading WCM providers offer. Press organizations should aggressively evaluate WCM and related technologies, while vendors must build awareness of key capabilities — like flexibility, collaboration, ease of use, and rich media multichannel delivery.

TABLE OF CONTENTS

• The Press Industry Wants Flexible, Multimedia, And Easy-To-Use WCM Systems
• Formatting Content For Multichannel Delivery Will Be The Press's Priority In 2006
• The Press Will Increase Their WCM Investments In 2006
• Desperately Searching For Media Specialists In The WCM Space

RECOMMENDATIONS

• Press Players Should Re-Evaluate The New WCM Landscape
• Vendors: WCM Market Share Is Up For Grabs In The Press Industry
• Supplemental Material
• Related Research Documents

This is an excerpt

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