What does product life-cycle management (PLM) mean for a services organization where the "product" is not a manufactured good? Several important PLM processes apply to services firms in industries like financial services, government, and telecom services. But the traditional PLM applications' manufacturing-oriented capabilities don't always fit the bill for services firms. Product managers and applications professionals in services firms should investigate complementary application options like product catalogs, publishing functionality, or other specialized industry solutions, depending on their company's PLM objectives.
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