For Technology Product Management & Marketing Professionals

Primary Analyst Photo	Document Information	Rate this Document
	July 18, 2008 Product Managers Are Working On The Wrong Things Inbound Tasks Must Take Priority by Tom Grant, Ph.D. with Peter Burris, Christina Lee	Average: 6  (4 ratings)

This is an excerpt

Executive Summary

In the technology industry, product management has a unique, strategic responsibility that is not shared with anyone else in the company: matching product and market requirements to decisions about products and services. Unfortunately, product managers do not focus enough on this core responsibility. For technology companies to get the most out of their product managers, they need to focus on the strategic inbound tasks instead of being distracted by too many tactical demands. Additionally, technology companies need to hire or cultivate product managers who have the skills and experiences necessary to produce high-quality product management deliverables — not something that anyone can do without training. Companies that make these product management reforms will be more competitive and better able to use product management deliverables to make better strategic decisions.

TABLE OF CONTENTS

• Tech Companies Misuse Product Management
• Product Management Is A Strategic Resource
• Related Research Documents

This is an excerpt

Buy Risk-Free

Price: US $499

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.