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June 21, 2005 Profile of the Cookie DeleterDemographics, Additional Proof, and Exploration of Risk by Technologyby Eric Peterson with David Daniels, Anna Kanze |
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Executive Summary
JupiterResearch profiles consumers who delete cookies, and analyzes the effect blocking and deletion have on technology, in response to a recent JupiterResearch report. (See Measuring Unique Visitors: Addressing the Dramatic Decline in Accuracy of Cookie-Based Measurement, Site Technologies & Operations, March 9, 2005.)
Key Questions
- Which demographic characteristics define consumers who block and delete cookies?
- What reinforces cookie blocking and deletion among consumers?
- How do cookie blocking and deletion affect marketing-critical technologies?
This is an excerpt
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