Document Controls

  • View a Print Friendly version of this document

    Print

  • Toggle highlighting of search terms in this document

  • Text Size: 

    • A (normal)
    • A (larger)
    • A (largest)

For Professionals

Primary Analyst Photo Document Information Rate this Document

January 24, 2005

Profile of Online Traders

Identifying and Targeting Occasional and Regular Traders

with David Schatsky, David Schatsky, Bruce Cundiff

This is an excerpt

Executive Summary

Attracting and retaining online traders is becoming increasingly challenging for financial services companies as price competition grows more intense. To meet the challenge, online brokers are seeking to understand the motivations of different segments of traders.

Key Questions

  • What are the demographic characteristics of occasional versus regular traders?
  • What financial activities do traders engage in online?
  • What factors are most important to occasional and regular traders when choosing an online brokerage institution?

This is an excerpt

Buy Risk-Free

Price: US $199

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.

Add to cart

Save and Share

Document Tools

Spread the word:

RESEARCH CATEGORIES

Geography

Asia Pacific, Europe, North America