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	July 15, 2004 Profiles: The Real Value Of Social Networks Social Networking Investors Cry "Show Me The Money!" by Charlene Li with Chris Charron, Josh Bernoff, Ayanna Lonian	Average: 10  (1 rating)

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Executive Summary

Online social networks, such as Friendster, are helping individuals develop personal and professional relationships more than ever before. Deep, detailed profiles will support the three social network business models: enterprise solutions, consumer payments, and advertising. As these networks mature, they will develop into three types: 1) communication networks dominated by portals; 2) affinity networks based on relationships; and 3) interest-based networks focused on a shared passion.

TABLE OF CONTENTS

• Technology And Social Changes Drive Social Networks
• Profiles Are The Gold Behind Social Networking

RECOMMENDATIONS

• Businesses Should Build Their Social Networks Today

WHAT IT MEANS

• Social Networks Will Open New Avenues
• Supplemental Material
• Related Research Documents

This is an excerpt

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