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October 4, 2006 Profiling Social Network Users In Europeby Michèle Bouquet, Paul Jackson with Jaap Favier |
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Executive Summary
Social network sites are used by 17% of the European online population: In the UK, 34% of online consumers are members, making them Europe's biggest users of social network sites. Users are young, Net-centric, and have bought into the social computing vision — they are heavy users of RSS, blogs, and podcasts in addition to being members of social networks. Across Europe, MSN's social networks are faring well but, as the social network phenomenon spreads, they will face a strong challenge from MySpace.
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