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June 12, 2006 Prosper's P2P Lending Network Defies Status QuoSocial Computing Comes To Financial Servicesby Catherine Graeber with Bruce D. Temkin, Benjamin Ensor, Peter Hult |
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This is an excerpt
Chris Larsen, co-founder and former chairman of E-LOAN, is back on the scene, challenging the status quo again with a new venture called Prosper Marketplace, an online loan marketplace with a Social Computing twist. Think of it as a melding of eBay and MySpace.com — a place where consumers come together to loan and borrow money from each other. Prosper's approach cuts banks, finance companies, and pay-day lenders out of the game for unsecured personal loans. Forrester believes that the success of Prosper will be tied to its ability to: 1) attract credit risk-savvy individuals willing to loan money on the Web; 2) develop the community aspect of individual borrowers; and 3) control fraud and default rates.
This is an excerpt
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Customer Experience, Social Computing & Web 2.0, Web Site Design, Marketing & Advertising, Interactive Marketing
Consumer Industries, Financial Services, Consumer Financial Services, Financial Services Customer Experience, Financial Services Marketing, Investments, Online Financial Products & Services, Retail Credit
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