For eBusiness & Channel Strategy Professionals

Primary Analyst Photo	Document Information	Rate this Document
	June 12, 2006 Prosper's P2P Lending Network Defies Status Quo Social Computing Comes To Financial Services by Catherine Graeber with Bruce D. Temkin, Benjamin Ensor, Peter Hult

This is an excerpt

Executive Summary

Chris Larsen, co-founder and former chairman of E-LOAN, is back on the scene, challenging the status quo again with a new venture called Prosper Marketplace, an online loan marketplace with a Social Computing twist. Think of it as a melding of eBay and MySpace.com — a place where consumers come together to loan and borrow money from each other. Prosper's approach cuts banks, finance companies, and pay-day lenders out of the game for unsecured personal loans. Forrester believes that the success of Prosper will be tied to its ability to: 1) attract credit risk-savvy individuals willing to loan money on the Web; 2) develop the community aspect of individual borrowers; and 3) control fraud and default rates.

This is an excerpt

Buy Risk-Free

Price: US $499

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.