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For Consumer Product Strategy Professionals

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March 5, 2008

Public Wi-Fi

Evaluating the Potential and Threat of Home Wi-Fi Sharing Models on BSPs

by Ina Sebastian

with Julie A. Ask, Doug Williams

This is an excerpt

Executive Summary

Security features are of relatively low priority to consumers when it comes to Wi-Fi.

Key Questions

  • How common are open home Wi-Fi networks?
  • Which consumers are most willing to share their Wi-Fi and what use models are emerging?
  • Is there a business associated with shared home Wi-Fi?

This is an excerpt

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