For Interactive Marketing Professionals

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	January 29, 2010 Quick Take: Google's UK Results Show There's Light At The End Of The Tunnel A Preview Of Forrester's 2010 European Interactive Marketing Forecast by Nate Elliott with Emily Riley, Tushi Banerjee, Jennifer Wise

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Executive Summary

Few interactive marketers enjoyed 2009: The economy was in peril, consumer confidence was low, and for the first nine months European interactive marketing spending was down from the year before. But a strong fourth quarter — as exemplified by Google's 13% higher UK revenues in Q4 2009 compared with Q4 2008 — was enough to counteract most of the bad news from earlier in the year. With light emerging at the end of the tunnel, European interactive marketers need to act quickly to find the bargains that remain.

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