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	March 30, 2008 QVC Evolves from Supportive but Siloed Multichannel Organization to One That Understands Customer Impact Across All Channels by Patti Freeman Evans

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Executive Summary

QVC, one of the largest multimedia retailers in the world, broadcasts live 24 hours a day, 364 days a year. Founded in 1986 by Joseph Segel, QVC is a wholly owned subsidiary of Liberty Media Corporation, attributed to the Liberty Interactive Group. In terms of revenue, QVC is ranked the second largest television network in the US after CBS (according to Broadcasting & Cable 2005 revenue estimates). QVC had net sales totaling more than $7 billion in 2006, and QVC.com achieved sales of over $1 billion in 2006.

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