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For Interactive Marketing Professionals
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May 15, 2009 Reaching Moms Through Social Mediaby Rebecca Jennings, Cynthia N. Pflaum with Emily Bowen |
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Executive Summary
Most moms are active social participants, especially those with very young children. They're at least 50% more likely than average online Americans to create social content and join existing communities online. Yet these busy social communicators — responsible for most household purchases — aren't attracted to inauthentic pleas for their attention. To successfully engage these women with social applications, you should tailor your strategy to the mom you want to reach, lead with relevant products and content, and let them share whatever you provide with other moms.
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