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	September 13, 2005 The Real Potential Of Internet Video Online Video Ads Support Video's Rapid Growth by Josh Bernoff with Chris Charron, Sally M. Cohen, Tenley McHarg, Jennifer Joseph	Average: 6  (1 rating)

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Executive Summary

Internet video is exploding. A typical video-laden media site sees its video traffic double every six to eight months. Sites offering video ads as a lead-in to their online videos can charge $25 CPMs and are attracting ads from mainstream brands like Crest and Honda. Should you jump in? Use our video readiness scorecard to find out. Sites with upscale audiences, existing traffic, and access to content, including many TV networks, should add hundreds of videos to their sites and start selling ads now. The keys to success include integrating online into video production, placing video search on the home page, and keeping video segments short.

TABLE OF CONTENTS

• Content Sites Embrace Internet Video
• Rate Your Internet Video Potential

RECOMMENDATIONS

• Best Practices For Online Video Delivery

WHAT IT MEANS

• Consequences Of A Video-Heavy Web
• Supplemental Material
• Related Research Documents

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