For Consumer Product Strategy Professionals

Primary Analyst Photo	Document Information	Rate this Document
	October 9, 2009 How To Rebuild The Media Industries What Everything Will Look Like After Recovering From The Media Meltdown by James L. McQuivey, Ph.D. with Mark Mulligan, David M. Cooperstein, Nick Thomas, David Card, Erik Hood	Average: 9  (2 ratings)

This is an excerpt

Executive Summary

We have proclaimed the death of the music industry, the decline of print journalism, and the radical overhaul of the TV and movie business. And while each industry is being remade in its own unique way, there is a fundamental similarity in the way that these media industries are being remade: They are all suffering from media digitization, which removes distribution scarcity. This ultimately alters how content is produced, distributed, and consumed. In this report, we lay out three phases that media industries have begun to pass through: digitization, meltdown, and rebuild. Most media businesses are in meltdown. It's time to rebuild. Product strategists in all the phases of media production, distribution, or consumption — including device makers — must prepare for a world in which media are characterized by multiplatform access, increased audiences, and diverse revenue sources.

TABLE OF CONTENTS

• The Fall And Rise Of Media: A Three-Act Play
• Act 1: Digitization Changes Everything
• Act 2: Beware The Media Meltdown
• Act 3: The Time To Rebuild Is Now

RECOMMENDATIONS

• Rebuild Your Media Business On The Three Pillars Of Digital Media Success

WHAT IT MEANS

• The Play Should Have A Happy Ending, But The Last Act Is Full Of Hazards
• Related Research Documents

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.