For CMO & Marketing Leadership Professionals

Primary Analyst Photo	Document Information	Rate this Document
	December 9, 2008 Recession Marketing Marketers Should Shift Budgets From Client Acquisition To Client Retention by Jaap Favier with Lisa Bradner, Jean-Yves Lugo	Average: 10  (2 ratings)

This is an excerpt

Executive Summary

In a recession, consumers look for brands that they know and that support their need to connect to their peers. To thrive even in these economic hard times, brands can benefit by focusing more on client retention and upsell than on acquisition. How? By shifting 2009 budgets away from awareness media like TV and toward customer service, word-of mouth marketing and social media, and customer intelligence.

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.