For Interactive Marketing Professionals

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	October 23, 2009 Recession Realities Improve Interactive Marketing by Shar VanBoskirk with Thomas Cummings, Angie Polanco

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Executive Summary

The recession has forced interactive marketers to think more conservatively about budget, to trim staff, and to rebudget more frequently than they would in better economic conditions. We expect tighter conditions to create habits and initiate conditions that won't end when the recession does. In fact, the current recession will actually improve marketing skills and processes once the economy rebounds.

This is an excerpt

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