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February 18, 2009 The Recession's Impact On 2009 eBusiness PlansThe Online Channel Grows In Importance Despite The Weak Economic Climateby Carrie Johnson, Elizabeth Davis with Kate van Geldern |
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Executive Summary
To get a sense for how eBusiness and channel managers are faring in the face of the economic downturn — from budgets and staffing to changing their 2009 plans for growth — we surveyed our eBusiness And Channel Strategy Professional Research Panel in December 2008. We found that while the online channel isn't impervious to the downturn, it is faring better than offline channels. Our panelists tell us that budgets will stay steady for 2009 and that the online channel continues to grow in importance within their organizations. More good news: Even in these tough times, most eBusiness leaders plan to follow through with planned investments in new technologies or site enhancements.
TABLE OF CONTENTS
- eBusiness Teams Face Increased Scrutiny Without Additional Rise In Budget
- Most Firms Will Charge Forward With Planned Technology Investments
RECOMMENDATIONS
- Take Advantage Of The Downturn To Bolster Your Team For the Future
- Supplemental Material
- Related Research Documents
This is an excerpt
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