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February 24, 2009 The Recession's Impact On US Consumers' Financial BehaviorThe Crisis Affects Consumers' Likelihood To Switch Banks And Use Creditby Edward Kountz, Peter Wannemacher with Benjamin Ensor, Courtney Tincher |
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Executive Summary
More than half of all US online adults say their personal financial situation has gotten worse in the past 12 months. Just one-third of these consumers think their circumstances will improve in 2009. There is some good news for banking executives though: More than 60% of consumers say they are now less likely to switch their primary banking provider.
This is an excerpt
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