For eBusiness & Channel Strategy Professionals

Primary Analyst Photo	Document Information	Rate this Document
	May 21, 2007 Recurring Payments Promoting Consumers' Adoption of Automated Credit and Debit Card Payments by Edward Kountz with Joe Laszlo, Amanda Guzman

This is an excerpt

Executive Summary

Many consumers see value in setting up automatic credit or debit card payments for recurring bills (such as for mortgages, utilities, or cable TV) but concerns about financial control must be addressed to effectively reach the broadest user base.

Key Questions

• What factors would motivate consumers to take up credit or debit card recurring payments?
• What potential concerns may prevent consumers from embracing credit or debit card recurring payments?
• What features or marketing approaches would allow banks and billers to maximize uptake and use of card-based recurring payments?

This is an excerpt

Buy Risk-Free

Price: US $199

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.