For Consumer Product Strategy Professionals

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	June 16, 2009 How To Reinvent The TV Industry A New Business Model For New Times by Bobby Tulsiani with Mark Mulligan, Erik Hood

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Executive Summary

What's the TV industry to do when it looks into the future and sees a business with lower margins, smaller audiences, and its brands being destroyed? Forrester models the revenue potential for each of the new online TV windows and analyzes how the current model for Internet TV will position the industry for certain failure. We propose a new business model for new times.

This is an excerpt

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