For Interactive Marketing Professionals

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	December 20, 2007 Responsys Continues Its Email Reign The Forrester Wave™ Vendor Summary, Q4 2007 by Julie M. Katz with Shar VanBoskirk, Christine Spivey Overby, Emily Bowen, Sarah Glass

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Executive Summary

Independent email marketing service provider Responsys holds onto the top spot in this Forrester Wave by continuing to improve its platform to meet marketers' needs. The vendor's campaign automation and integration capabilities are exceptionally strong; they allow marketers to easily tap any data source for segmentation or reporting and automate campaigns for sending by email, RSS, or mobile. With a smaller staff and fewer clients taking advantage of it, Responsys' services arm, however, isn't as established as those of other vendors.

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