For CIO Professionals

Primary Analyst Photo	Document Information	Rate this Document
	August 10, 2009 Retail CIOs: Prepare For Retail 2020 Well-Conceived Options For Game-Changing Technologies Will Catapult Your Perceived Value by George Lawrie with Sharyn Leaver, Varun Sedov	Average: 8  (1 rating)

This is an excerpt

Executive Summary

Retail in Europe and North America is in the eye of a storm. Battered first by the fragmentation of traditional mass markets, then by the challenge of cross-channel interaction, and finally by a global recession and transfer of economic power to Asia, Western retailing is reshaping itself to accommodate a radically different model of interaction with information-rich consumers. Visionary retail CIOs should discern the organic competitive imperatives of their peers and develop a road map to prioritize appropriate investments. By asking their line-of-business colleagues to help choose between well-conceived, attractive options for deploying game-changing technologies, they will make more progress toward the partner player archetype, rather than lamely asking, "What would you like?" or fussing about with stakeholder committees.

TABLE OF CONTENTS

• A 21st Century Retail Train Wreck
• Your Retail 2020 IT Action Plan

WHAT IT MEANS

• CIOs Take The Lead In Guiding Retail Down A New Track
• Related Research Documents

This is an excerpt

Buy Risk-Free

Price: US $499

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.