For Interactive Marketing Professionals

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	August 1, 2008 Retail Interactive Marketing Spend Grows Steadily by Shar VanBoskirk with Sarah Glass

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Executive Summary

Retail marketers are responsible for more than one-third of all interactive marketing spend: an expected $8.2 billion by year end 2008. As veterans in the interactive space, retailers will grow IM investments at a compound annual growth rate (CAGR) of 25% as they continue to refine existing programs to drive more online sales and also experiment with new media and richer display ads to boost brand awareness and customer engagement.

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