For CIO Professionals

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	April 1, 2009 Retail Technology Investment Priorities Which Technologies Should CIOs Drive To Generate Quick Returns For Shareholders? by George Lawrie with Sharyn Leaver, Varun Sedov

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Executive Summary

With the global economy amid financial meltdown, retail CIOs face complex IT choices. Should they continue process improvement initiatives, upgrade their best-of-breed portfolio, or implement a standardized suite? All of these involve significant demands on a retailer's funds and people. To help, Forrester developed a framework diagnostic for retailers to identify low-hanging fruit and self-funding IT initiatives that are adapted to their market positioning and financial situation and capable of generating returns for shareholders in six months or less.

TABLE OF CONTENTS

• The Recession Takes The Wind Out Of Retail's Sails
• Retail CIOs: Place Your Bets Like A Venture Capitalist Would
• Use Three Factors To Prioritize Investment Opportunities

RECOMMENDATIONS

• Chart The Course For Retail Recovery
• Supplemental Material
• Related Research Documents

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