For Retail Professionals

Primary Analyst Photo	Document Information	Rate this Document
	May 4, 2004 Retailer Online Recommendations Provide Limited Value To Consumers by Carrie Johnson with Charles P. Wilson, Sharyn Leaver

This is an excerpt

Executive Summary

A majority of online consumers are aware of retailer product recommendations, and 24% of those aware have purchased a suggested product. However, there's bad news for retailers: 42% of consumers aware of retailer recommendations say they aren't interested in them, and 34% say retailers use the recommendations just to extract more money from them. To increase purchases, retailers should treat these recommendations as an outlet for small, related purchases of the product being researched.

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.