For Retail Professionals

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	March 31, 2004 Retailers Need An RFID Code Of Conduct How To Talk To Consumers About Using RFID In Your Stores by Christine Spivey Overby with Charles P. Wilson, Joshua Walker

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Executive Summary

RFID's impact on privacy remains an important topic with retailers, consumer privacy groups, and, most recently, state legislators in California and Utah. So what do consumers think about RFID's use in the store? Twenty-one percent of US consumers who are aware of RFID tags fear the prospect of companies tracking their purchases. But 81% of these consumers are accepting the idea of retailers disabling the tag once the item leaves the store. The bottom line: To win broader acceptance, retailers need to adopt an RFID code of conduct — and communicate it to consumers.

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