For Customer Experience Professionals

Primary Analyst Photo	Document Information	Rate this Document
	December 26, 2006 Reviewing Continental European Banks' Sales Sites Continental European Banks Fail To Offer Compelling User Experiences by Tim van Tongeren with Jaap Favier, Brad Strothkamp

This is an excerpt

Executive Summary

Forrester reviewed the user experience on the sites of six large banks in Continental Europe — Crédit Agricole (France), Deutsche Postbank (Germany), la Caixa (Spain), UniCredit Banca (Italy), Credit Suisse (Switzerland), and Nordea (Sweden) — using our Competitive Site Assessment methodology. Our analysis showed that only Nordea offers a satisfactory user experience online. Although five out of six sites didn't make the cut overall, each one showed some best practices on subsets of their customer experience.

TABLE OF CONTENTS

• How Well Do Continental European Banks Sell Online?
• European Banks' Web Sites Offer Lackluster User Experiences
• Some Best Practices Rise Above The Clutter

RECOMMENDATIONS

• Rely On User Needs To Fix Or Revamp Your Site
• Supplemental Material
• Related Research Documents

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.