For Customer Experience Professionals

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	September 1, 2006 Rich Internet Applications: Why And How Leverage Enabling Technologies To Maximize User And Business Benefit by Ron Rogowski with Moira Dorsey, Harley Manning, Steven Geller	Average: 10  (2 ratings)

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Executive Summary

Broadband proliferation, consumer demand, and enabling technologies are driving increased use of rich Internet applications (RIAs), providing benefits for users and companies that static, HTML sites can't. Firms have leveraged the benefits of RIAs by applying them to user tasks that demand interactivity, responsiveness, and richness. To achieve the maximum benefit, executives who are contemplating a foray into RIAs should assess their customer base and their organization's culture, skills, and process to determine how and when to deploy RIAs.

TABLE OF CONTENTS

• RIAs Are Going Mainstream
• RIAs Benefit Both Users And Businesses
• How To Leverage RIAs

RECOMMENDATIONS

• Keep HTML Pages And Phase In RIAs
• Supplemental Material
• Related Research Documents

This is an excerpt

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