For Vendor Strategy Professionals

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	May 19, 2008 Ride The Innovation Wave With Your Customers Networking Vendors Will Embrace Customer-Driven Innovation To Thrive an introduction by Thomas Mendel, Ph.D.

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Executive Summary

Networking vendors are starting to engage customers by co-founding joint ventures. Tech vendors can co-innovate with their corporate clients in a joint venture, thereby differentiating themselves in an increasingly customer-centric market.

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