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For Interactive Marketing Professionals

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January 17, 2007

The Road to Relevance

Exploring Effectiveness of Integrated Marketing

by David Daniels

with Peter Sargent, Richard Gans

This is an excerpt

Executive Summary

Marketers must adopt new tactics to improve campaign results in a cluttered channel. Consumers will continue to vote with their attention and wallets, and marketers continuously broadcasting irrelevant messages to the same clients will surely be the first to experience degradation of performance.

TABLE OF CONTENTS

itemExecutive Summary

itemMarketers' Sophistication Higher with Outsourced ESP Partners

itemE-mail Production Costs Will Rise

itemLeverage Integrated Multichannel Marketing

itemCase Studies

itemReport Methodology

This is an excerpt

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ALSO OF INTEREST

RESEARCH CATEGORIES

Technology

Marketing & Advertising, Marketing Measurement, Interactive Marketing, Marketing Planning

Geography

Asia Pacific, Europe, North America