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	February 13, 2009 The ROI Of Correspondence Management A Total Economic Impact™ Analysis Shows Return Possible Within A Year by Sheri McLeish with Kyle McNabb, Jon Erickson, Charles Coit	Average: 7  (2 ratings)

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Executive Summary

Companies spend millions of dollars managing customer correspondences. Automation through technologies such as enterprise content management (ECM) enables businesses to churn out countless paper and electronic mailings, which are often never read. Along with increasing automation, today's customer communications must create new business opportunities. Evaluating the ROI of correspondence management proves that organizations can realize a return within a year by optimizing content production, consolidating vendors and systems, and reducing paper usage. This ability to realize a return on investment helps make customer communications management (CCM) software a good investment despite poor economic conditions.

TABLE OF CONTENTS

• Why Customer Correspondence Management Matters
• Four Factors Determine The ROI Of Customer Correspondence Management
• Calculating ROI For Correspondence Management
• Flexibility Options: Multichannel Delivery And Improved Self-Service

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