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March 17, 2006 The ROI Of Web Redesigns Made SimpleAvoid Analysis Paralysis And Get The Site You Deserve Nowwith Nate L. Root, Jeffrey North, Janelle Johnson |
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Executive Summary
Although Internet leaders like Dell, Fidelity, and Staples routinely measure the business results of Web redesigns, some companies don't even buy into the concept that design projects affect the bottom line. Other firms do know that design can increase sales and reduce costs but struggle to put a dollar value on these improvements. That's unfortunate, because members of our Customer Experience Peer Research Panel say that the overwhelming majority of their site design projects in 2005 were successful at achieving their business goals. By constructing simplified straw man models of the ROI produced by Web site design projects, we show that even with conservative assumptions, the logical conclusion for most companies is to just do it.
TABLE OF CONTENTS
- Web Site Design Projects Are Serious Business
- Focus On Business Fundamentals To Justify Site Design Projects
RECOMMENDATIONS
- Your Results Will Vary — So Don't Neglect To Do The Math
WHAT IT MEANS
- Expect Metrics To Tank Before They Rise After A Major Redesign
- Supplemental Material
- Related Research Documents
Features
Model: Simple ROI Model For Retailer Showing Range Of Possible Results
Model: Simple ROI Model For Manufacturer Site Showing Range Of Possible Results
Model: Simple ROI Model For Financial Services Institution Showing Range Of Possible Results
This is an excerpt
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