Document Controls
For Market Insights Professionals
| Primary Analyst Photo | Document Information | Rate this Document |
|---|---|---|
|
January 7, 2009 Role Insights: Market Researchers Struggle For Strategic RelevanceAlign With Internal Clients' Business Needs And Prove Value To Be Valuedwith Ellen Daley, Reineke Reitsma |
Average: 9
(2 ratings)
|
This is an excerpt
Executive Summary
Results from Forrester's Q2 2008 Global Market Research Organizing For Influence Online Survey show that many market researchers have not been able to position their market research groups as strategic partners within their organizations. Market research leaders report finding themselves sidelined because they are often viewed more as service bureaus focused on tactical, not strategic, questions and research. To pull out of this rut and get on the road to strategic relevance, it is imperative that market research groups create processes to prove value, enhance their own operational efficiency, and improve alignment with their internal clients.
TABLE OF CONTENTS
- Most Market Research Groups Are Not Strategic Partners Yet
- Challenges In Funding And Operations Are Key Obstacles
RECOMMENDATIONS
- Get Organized To Start Attaining Strategic Relevance
- Supplemental Material
- Related Research Documents
This is an excerpt
Buy Risk-Free
Price: US $499
Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.
Already a Forrester Client?
Log in to read this document.
