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For Technology Sales Enablement Professionals
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April 15, 2009 Role Profile: The Chief Information Security OfficerUnderstanding And Marketing To Security And Risk Professionalsby Emily Van Metre, Eric G. Brown with Jonathan Penn, Christina Lee |
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Executive Summary
The chief information security officer (CISO) drives technology and services decisions that ensure compliance and protect the company's IT assets and brand. Knowing these stakeholders will help your sales force start the right conversation with a prospect, understand how your products are relevant to your customer's daily life, and in the end, help to land you a sale. Use this role profile to better craft compelling messages and share-capturing campaigns for your CISO customers.
TABLE OF CONTENTS
- Security Professionals Ensure Compliance And IT Risk Management
- Success Depends On Managing Risks And Alignment With The Business
- The CISO's Influence Reaches The Whole Organization
- The Roles And Sources That Influence The CISO
- Related Research Documents
This is an excerpt
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