For Marketing & Advertising Professionals

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	July 26, 2005 RSS 101 For Marketers by Charlene Li with Henry H. Harteveldt, Thomas Powell, Chloe Stromberg, Tenley McHarg	Average: 6  (1 rating)

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Executive Summary

In Forrester's February 2005 Marketer Online Survey, 57% of marketers said that they were interested in using Really Simple Syndication (RSS) as a marketing channel. Why the interest when just 2% of North American online adults use RSS? The combination of reduced email marketing effectiveness and growing consumer advertising backlash drives marketers to test RSS — from creating their own feeds to putting ads into RSS feeds themselves. This report introduces who uses RSS in North America and the implications of RSS adoption. The second report in the series looks at best practices for marketers using RSS.

TABLE OF CONTENTS

• RSS 101

WHAT IT MEANS

• RSS Moves Beyond Syndicating Content To Become A Platform For Applications
• Supplemental Material
• Related Research Documents

This is an excerpt

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