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For Business Process Professionals

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April 6, 2007 (updated April 13, 2007)

Salesforce.com Is A Strong Performer In The PRM Tools Market

The Forrester Wave™ Vendor Summary, Q2 2007

by William Band

with Sharyn Leaver, Liz Herbert, Ian Schuler, Mary Ann Rogan

This is an excerpt

Executive Summary

Salesforce.com is growing quickly by making customer relationship management (CRM) solutions available through the software-as-a-service (SaaS) deployment model. Its partner relationship management (PRM) offering, which debuted in mid-2006, supports all basic functionalities: partner setup and configuration, collateral management, partner management, partner program management, sales management, partner training, and partner analysis. However, the product offers virtually no support for B2B eCommerce requirements, such as eMarketing and quotes and order management. The company's strategy is to fill out its product line using an "ecosystem" of allies that work through its AppExchange to develop solutions on the salesforce.com platform.

This is an excerpt

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ALSO OF INTEREST

RESEARCH CATEGORIES

Analyst

William Band

Technology

Sales, Marketing, & Product Strategy, Corporate Strategy, Technology Vendor Alliances & Partnerships, Application Development, IT Services, Outsourcing, Packaged Applications, Customer Relationship Management

Geography

Asia Pacific, Europe, North America