For Interactive Marketing Professionals

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	December 4, 2007 Sapient Delivers Unparalled Technology And Analytics Skills For Interactive Marketing The Forrester Wave™ Agency Summary, Q4 2007 by Brian Haven with Christine Spivey Overby, Shar VanBoskirk, Sarah Glass

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Executive Summary

Sapient's interactive staff is one of the largest in this evaluation, and its strengths in technology integration, measurement, and analytics set it apart from the other agencies in this evaluation. Companies that want to connect their sophisticated transaction-based systems to interactive marketing platforms and firms that need to access multiple data sources for measurement and analytics will find Sapient a good choice. Client reference interviews didn't expose audience research capabilities as robust as other agencies, so companies working with Sapient that seek deep audience research skills may need to have these insights already on hand or specifically request agency examples related to their industry.

This is an excerpt

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