For Vendor Strategy Professionals

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	January 26, 2010 Scenario Planning Successfully Applied Add Value To Your Strategic Planning Exercises by Stefan Ried, Ph.D. with Jean-Pierre Garbani, Miroslaw Lisserman	Average: 10  (1 rating)

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Executive Summary

In times of economic uncertainty, executives ask their strategy experts for predictions. Scenario planning can help technology vendors become aware of the major forces reshaping their markets, thus giving them enough time to set up actionable plans and consider strategic alternatives. Forrester observes that scenario planning is widely used by strategy professionals today — but not always successfully and efficiently. This report highlights practical improvements in the fundamental steps of scenario planning, helps define the right scenario perspectives, shares best practices to promote strategic insight within large corporations, and finally turns the scenario planning results into a vital part of the corporate strategy and risk management framework.

TABLE OF CONTENTS

• Scenario Planning Is Considered A Meaningful Tool For Strategic Thinking
• There Is Significant Room For Improvement In Scenario Planning

RECOMMENDATIONS

• Reposition Scenario Planning And Its Core Strength To Upper Management
• Supplemental Material
• Related Research Documents

This is an excerpt

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