For Technology Marketing Professionals

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	June 16, 2008 The Screening Of Global Business The Business Digitization Voyage Evolves In Three Phases by Henry Dewing with Ellen Daley, Heidi Shey, Madiha Ashour

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Executive Summary

Today, progressive firms are introducing video and other types of digital media like audio, podcasts, and digital pictures to improve business processes and collaboration. However, most firms are confused by what is needed. In response, digital media systems that support content creation, archiving, management, and distribution are emerging to support firms' forays into video and other digital media. Firms will adopt video and digital media over the next five years in three distinct phases as individuals, IT, and business return on investment (ROI) demands become clear. Digital media systems will become a key component for many business functions, ultimately becoming a systemic part of IT infrastructure. The vendor landscape will evolve accordingly, with digital media ecosystems and cloud offerings all competing for a slice of the enterprise digital media pie.

TABLE OF CONTENTS

• Leading Firms Expand Video Use
• Businesses Will Journey Through Three Phases
• The Vendor Landscape Evolves Unevenly

RECOMMENDATIONS

• Enterprise Digital Media System Vendors Must Address Real Business Needs

WHAT IT MEANS

• Digitized Media Supports — But Does Not Replace — Human Interaction
• Supplemental Material
• Related Research Documents

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