For Interactive Marketing Professionals

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	November 24, 2008 Search and Attribution Maximizing ROI in a Tight Economy by Evan J. Andrews with David Card, Lauren Jesuitus	Average: 8  (1 rating)

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Executive Summary

Search marketing is maturing, and the economy is slowing. It has never been more critical for search marketers to understand where every dollar of their budgets is going.

Key Questions

• How can marketers improve return on investment (ROI) from measuring attribution?
• What attribution tactics give the best insights into cross-channel campaigns?

This is an excerpt

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