For Interactive Marketing Professionals

Primary Analyst Photo	Document Information	Rate this Document
	April 30, 2008 Search Arbitrage and Affiliate Marketing Evaluating Policies and Managing Partnerships by Evan J. Andrews with David Card

This is an excerpt

Executive Summary

Search marketers and agencies face competition for customers as savvy affiliates increasingly use search arbitrage to divert traffic through their pages, thus competing for the same lead or sale and potentially damaging brand reputation.

Key Questions

• How can paid search marketers avoid competing with their affiliates for keywords?
• How can paid search marketers best manage affiliates they allow to compete for keywords?

This is an excerpt

Buy Risk-Free

Price: US $199

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.