For Interactive Marketing Professionals

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	September 26, 2008 Search Marketing in the Nordics Focusing on Post-Click Conversions to Overcome Rising Prices by Nate Elliott with Mark Mulligan

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Executive Summary

Paid search spending in the Nordic countries (Sweden, Norway, Denmark, and Finland) has grown rapidly in recent years as marketers and search engines have sharpened their focus on these markets.

Key Questions

• How much do Nordic search marketers spend on paid search, and how will this spending grow over the next five years?
• What challenges do Nordic marketers face in their search marketing efforts?
• What tactics should Nordic search marketers use to overcome these challenges?

This is an excerpt

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