For Interactive Marketing Professionals

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	March 25, 2009 The Search Marketing Vendor Landscape A Directory Of Search Marketing Technology And Services Providers by Shar VanBoskirk with Christine Spivey Overby, Thomas Cummings, Angie Polanco

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Executive Summary

Search marketing vendors provide the technology and services needed to manage increasingly complex paid search media buys and search engine optimization efforts. In January 2009, we published a detailed evaluation of seven US search marketing agencies — but buyers have dozens of other choices. This report provides data on search marketer expectations for the recession, basic information on 31 vendors — including standalone technologies, full-service agencies, and specialist search providers — as well as a set of key probes to help buyers narrow their vendor shortlists.

TABLE OF CONTENTS

• Vendors Crowd Into Search Marketing
• Forrester's Directory Of Search Marketing Partners

RECOMMENDATIONS

• Ask Vendors The Hard Questions
• Supplemental Material
• Related Research Documents

This is an excerpt

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