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July 8, 2009 Seize The Marketing Opportunity In Online Freebies, Samples, And CouponsEuropean Net Users Who Show Interest In Online Promotions Are A Reactive Marketing Targetby Lauriane Camus, Patti Freeman Evans with Brendan McGowan |
Average: 4
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Executive Summary
Net users who look for discounts and free products online tend to make more money and react more positively to email promotions than those who don't. They also come across as very social individuals who are likely to influence their peers because they love sharing their point of view. To effectively tap into the value of these Net users, eBusiness and channel strategy professionals must focus some marketing efforts on them, especially during economic crises.
This is an excerpt
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