For eBusiness & Channel Strategy Professionals

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	October 22, 2009 Seizing Insurance's Mobile Opportunity Customer Adoption And Investment Grow As US Insurers Play Catch-Up by Chad Mitchell with Benjamin Ensor, Peter Wannemacher, Courtney Tincher	Average: 10  (4 ratings)

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Executive Summary

Smartphone adoption among US insurance customers is growing, and customers are beginning to engage with insurers via the mobile Web for policy administration, claims, and bill pay. eBusiness and emerging channel strategy executives at US insurers like Nationwide Mutual Insurance and State Farm Mutual Automobile Insurance are evaluating, developing, and implementing mobile channel strategies. There are many opportunities for insurance eBusiness and channel strategy executives to use the mobile channel as part of a broader multichannel distribution strategy.

TABLE OF CONTENTS

• US Insurance Customers Are Growing And Active Users Of The Mobile Web
• The Mobile Channel Offers New Opportunities For Insurance Companies

RECOMMENDATIONS

• Insurers Should Follow The Mobile POST Method To Catch Up
• Supplemental Material
• Related Research Documents

This is an excerpt

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